Sara C. Berner
Marketing & Communications Professional
Email:
Location:
Fuquay Varina, North Carolina
LinkedIn Profile:
My Resume / CV
Work Experience
April 2025 - Present
September 2022 - Present
January - August 2021
September 2018 - September 2022
August 2014 - May 2018
September 2016 - May 2018
June 2017 - July 2017
Ticket Taker/Usher, Fayetteville Woodpeckers
Fayetteville, North Carolina
• Scanned over 400 tickets per game using mobile entry technology, helping reduce guest wait times and improving overall event flow and fan satisfaction.
• Collaborated with a team of 20+ staff to manage crowd control and seating logistics, enhancing guest experience and contributing to an increase in positive post-game guest feedback.
• Engaged guests with clear, upbeat communication of venue policies and in-game promotions, directly boosting fan participation and supporting marketing campaign goals.
• Resolved guest concerns and redirected inquiries to appropriate departments, maintaining a high guest satisfaction rating throughout the 2025 season and reinforcing the organization’s customer service standards.
Public Affairs Officer, U.S. Army
Fort Bragg, North Carolina & Grafenwoehr, Germany
• Trained, managed, directed, and mentored teams of over 15 marketing and communications personnel, improving content production workflows and increasing delivery efficiency across digital platforms.
• Reviewed and edited over 1,000 multimedia communications products including articles, photos, videos, and graphics, enhancing brand consistency and audience engagement across organizational social media channels.
• Created and edited over 10 original communications products such as press releases, training materials, and websites, contributing to growth in stakeholder reach and public information dissemination.
• Coordinated press relations and filled the role of press contact for over 10 media representatives from national outlets, including the New York Times and The Atlantic, strengthening public relations efforts and increasing positive media coverage for the organization.
• Led a team of 8 producers during a 9-month international deployment, delivering public relations coverage for over 80 military and community engagement events, boosting brand visibility across American and European markets.
• Researched and analyzed key audiences/stakeholders and industry trends, leading to highly accurate report creation and more informed decision-making from superiors.
Human Resources Manager/Public Affairs Specialist, U.S. Army
Fort Stewart, Georgia & Camp Casey-Hovey, South Korea
• Led public affairs operations including photography, videography, and content creation for a unit of 500+ personnel, increasing social media engagement by 45% and significantly boosting organizational visibility.
• Planned and executed 10+ morale-building and fundraising events, resulting in a 30% increase in participation and raising $5,000+ to support team initiatives.
• Produced and published multimedia content that aligned with strategic communication goals, helping to enhance internal branding and improve audience engagement metrics across digital platforms.
• Managed complex schedules, calendars, official correspondence, and administrative tasks for senior leadership, improving executive workflow efficiency by 25% through streamlined communication processes.
• Coordinated cross-functional communications between departments, ensuring timely distribution of information and contributing to a 20% improvement in internal response times.
Personnel & Operations Manager, U.S. Army
Multiple Locations
• Coordinated logistics and operational planning, improving team efficiency through streamlined communication and resource management.
• Managed the inventory of hundreds of pieces of military equipment valued at $100M, ensuring accountability and operational readiness.
• Served as a dedicated advocate for the U.S. Army Sexual Harassment and Assault Response Program, providing support to 10+ individuals and increasing awareness through targeted communications and outreach; personally recommended by the Deputy Director to act as victim advocate for a community of ~5,000 personnel.
• Led the Family Readiness Program supporting over 100 personnel; planned and executed events that strengthened unit cohesion and family engagement.
• Led 15+ group training sessions on workplace respect and prevention policies, resulting in an increase in employee participation and enhanced organizational culture.
• Developed and delivered clear, effective messaging on sensitive topics to diverse audiences, improving understanding and engagement within the team.
• Supervised and trained a team of 10 personnel in mathematics, weapons systems, military vehicle operations, and maintenance; ensured safety and survival in combat environments.
• Advised senior leadership on organizational operations, including human resources and supply chain management.
• Applied critical thinking and sound judgment to solve complex problems and improve organizational efficiency.
Cadet, U.S. Army
Philadelphia, Pennsylvania
​Participated in Army ROTC through Drexel University during all four years of college, accounting for 8-15 hours of extracurricular commitment every week. Additional responsibilities included event planning, volunteering, and recruiting.
University Ambassador, University of the Sciences
Philadelphia, Pennsylvania
• Led over 40 campus tours for prospective students and families, resulting in an increase in enrollment inquiries and improved prospective student engagement.
• Collaborated with the admissions and marketing teams to deliver consistent messaging during outreach events, contributing to a boost in campus visit attendance over four semesters.
• Represented the university at over 10 admissions and outreach events, helping strengthen the institution’s brand presence within the regional academic community.
• Created and presented tailored informational sessions to groups ranging from 5 to 50 guests, improving communication clarity and receiving positive post-tour feedback.
Intern, NASA Ames Research Center
Mountain View, California
Worked in the Human Systems Integration Division, assisting with various projects including developing a self-service medical care system for individuals on the future Mission to Mars. This internship was completed in coordination with the U.S. Army Cadet Command Internship Program.
Education
May 2024 - Present
April 2023 - June 2023
August 2014 - May 2018
West Virginia University
Morgantown, West Virginia
M.S. Integrated Marketing Communications
Current GPA: 3.8
Expected Completion Date: December 2025
Defense Information School
Fort Meade, Maryland
Public Affairs & Communication Strategy Qualification Course
GPA: 4.0
University of the Sciences in Philadelphia
​Philadelphia, Pennsylvania
B.S. Biomedical Sciences
Skills
Interpersonal
Attention to Detail
Creative Thinking
Decision Making
Flexibility
Interpersonal Skills
Integrity & Honesty
Oral Communication
Problem Solving
Reading Comprehension
Self-Management
Teaching Others
Teamwork
Technical Competence
Technology Application
Industry
Copy Editing
Event Planning
Journalism
Marketing Research
Personnel Management
Photography
Press Releases
Production Management
Social Media
Sports Marketing
Strategic Communications
Writing & Grammar
Videography
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Technical
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Adobe Premiere Pro
AP Stylebook
Canva
iMovie
Microsoft Office
Videoleap